年度	1999
全部作者	蘇蘅,Ishii, Kenichi; Su, Herng 蘇蘅; Watanabe, Satoshi
論文名稱	Japanese and US programs in Taiwan: New patterns in Taiwanese television
期刊名稱	JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, 43(3), 416-431
摘要	Recent deregulation in Taiwan, including the lifting of a ban against Japanese programs and the authorization of commercial CATV: has resulted in a rapid increase in the number of foreign programs. After reviewing the unique broadcasting history of Taiwan, this study examines exposure to and preference for foreign programs based on a nationwide survey. The findings demonstrate that, in addition to social status, historical and cultural backgrounds substantially affect individuals' choices of foreign programs.
語言	中文