年度	1999
全部作者	蘇蘅/蘇蘅;石井愃一
論文名稱	Japanese and U.S. programs in Taiwan: New patterns in Taiwanese television
期刊名稱	Journal of Broadcasting & Electronic Media, 43(3), pp.416-431
摘要	Recent deregulation in Taiwan, including the lifting of a ban against Japanese programs and the authorization of commercial CATV, has resulted in a rapid increase in the number of foreign programs. After reviewing the unique broadcasting history of Taiwan, this study examines exposure to and preference for foreign programs based on a nationwide survey. The findings demonstrate that, in addition to social status, historical and cultural backgrounds substantially affect individuals' choices of foreign programs
語言	中文